Pay-Per-Click Advertising Services

Increase your lead generation with customized PPC campaigns.

Pay-per-click advertising targets ads to people searching for your product or service. People have a higher intent of purchasing your product or using your service when they perform the online search themselves. The benefit of using pay-per-click advertising is faster sales and more qualified leads for your company.

 Areas of strategic expertise.

PAY-PER-CLICK SOLUTIONS

Search ads

Gain qualified leads through ads that appear to those searching for your product or service.

Shopping ads

Use shopping campaigns to drive traffic to your website or local store, promote your products and increase purchases. Shopping ads can appear on the shopping tab on Google Search, next to Google search results, on Google Search Partner Websites and Google Display Network, including YouTube, Gmail and Google Discover.

Geofencing ads

Display campaigns focused on particular geographic regions (i.e. target people with a 1-mile radius to your business, event, etc.). Segment your PPC ads based on specific target customer locations.

A/B testing

Test several options of creative assets and copy to increase conversion rates and sales.

Conversion rate optimization

Optimizing the advertisements is only half of the story. For best results, optimize your website and landing pages for best results to lead to high conversion rates. Doing this will decrease your bounce rate, which is valuable in increasing sales.

Display ads

Design eye-catching graphics for banner ads. Show these ads on websites and mobile apps that your target customers visit.

Retargeting ads

Create retargeting campaigns to reduce the cost-per-click (CPC) of your advertisements. Target visitors who haven’t yet converted, as well as those who are likely to convert again.

Landing page design

Design and write content for landing pages that link to your PPC ads. Generate leads, track data and encourage conversions through well-designed landing pages.

Bid management

Strategically increase and decrease keyword bids to optimize your Google Ads budget.

PAY-PER-CLICK

Platforms.

Google Ads (Formerly Google Adwords)

Get your company in front of potential customers when they are performing a Google Search. Unlike paying for impressions through Facebook Ads, only pay for results, such as when someone clicks onto your advertisement. Increase website visits, get more phone calls and increase e-commerce purchases through Google Ads.

Microsoft Ads (Bing Ads)

Connect to searchers who do not use Google through Microsoft Advertising. Target ads to potential customers who use Bing, MSN, Yahoo, AOL, and other Bing sites. These search options hold a 21.9% share of the Canadian desktop search market and can provide a lot of value for your company.

 X Ads (Formerly Twitter Ads)

Be found on search engines, even when your target audience isn’t looking for you. Increase traffic and conversions with a high ranking website.

 Discover how our Google ads were able to increase Roofs of Steel’s conversion rate by 56% in just one year!

APPROACH

Our process.

01

Discovery

Together, we will go through a series of questions to understand your organization, your needs and wants and your goals and objectives. We will determine where PPC is valuable for your company’s success.

02

Analysis

Our team will analyze previous pay-per-click data if available. We will conduct competitive research to determine where your company stands relative to its competitors.

03

Strategy

After performing keyword research, we will create campaigns explicitly targeted to audiences on paid search platforms. A funnel will be developed to ensure a straightforward process in your audience’s journey. Our team will consider your monthly PPC budget for Google Ads and Microsoft ads in this stage.

04

Asset creation

Our creative team will write engaging copy, design striking landing pages and ads, and develop any content marketing required for the PPC campaign.

05

Implementation

The required advertising accounts will be set up, the campaigns will be launched, and the funnel will be implemented.

06

Monitoring

Daily monitoring of the campaigns will be conducted, and a results dashboard will be shared with you weekly.

07

Constant optimization will be done to increase conversion rates and lower the cost-per-result and cost-per-acquisition.

Optimization

What Our customers are saying

NEW All testimonials

“Noetic Marketer has been a joy to work with! They are professional, responsive and hard-working. We have a lot of experience working with marketing companies but we can confidently say that this has been our best experience to date. All their work is of extremely high quality and done accordingly to agreed deadlines.”

Alpha Learning Centre

“If you are looking for a digital ad agency, Noetic is the place to go. Dedicated and result-driven team, always committed to their customer's success.”

Carla De Ciccio

Telfer School of Management

“The Noetic Marketer team was a huge help working on this campaign to drive leads into our Digital Marketing Certificate program. We worked together to develop a strong email drip campaign, where they showed great tactical knowledge, brand consistency, and a clear vision. The DMC has been a successful program year after year because of it!”

Emily Short

Digital Marketing Coordinator

“When I was working with another agency, I believed they had a '1 size fits all' strategy. Working with Noetic, they tailored the marketing to my needs & budget. They were quickly able to understand the business, what we do & what we stand for. Overall it has been a great experience working with the Noetic team.”

Luis Morales

Founder of UNIQ Dimensions

“Andres from Noetic is doing an amazing job looking after our website, online marketing, and SEO. Highly recommend this company. Would give you more details, but we are too busy because of all the leads they generate for us.”

Antonia Bos

Model Home Program Manager of Roofs of Steel

Want to focus on your business while we focus on your marketing?

Advertising campaigns perform their best with multiple channels. Combining a pay-per-click advertising campaign with a social media advertising campaign provides a higher reach to your target audience.

Other key capabilities

SERVICES

Digital Strategy

Build an effective digital marketing strategy that helps your company grow to new heights and achieve its goals.

Search Engine Optimization SEO

Optimize your webpages, rank higher on search engine results pages, and drive organic traffic to your website.

Social Media Advertising

Advertise on your audience’s most used social media platforms to increase brand awareness and drive more sales.

Content Marketing

Create rich and valuable content that attracts leads, engages your audience, and sells your product or service without any sales pitch.

Conversion Rate Optimization

Tailor your sales funnel, improve your user experience, and optimize your conversion rates to turn your traffic into more sales.

Email Marketing

Connect with your most loyal leads and customers with emails that feature attention-grabbing content and eye-catching designs.

Website Design & Development

Leave a memorable first impression with an engaging and compelling website that accurately communicates your brand identity.

CRM Implementation

Take control of your growing contact list and gain valuable insights into sales and marketing opportunities by implementing a CRM system.

Social Media Management

Social media management is an essential marketing aspect for business owners who want to build strong brand awareness online.

Let’s make your next project a great one.

Schedule a call with us

Your successful digital marketing campaign is just a few clicks away!

Select a date and time that fits your schedule best, and we’ll provide a free 30-minute consultation.

No sales pitch, only valuable advice from one of our experts.